Data

This is data directly collected from your audience via your own channels (website, email, app, social media). It's your most valuable data. Examples include:

Leverage analytics tools (Google Analytics, Mode, Heap, Amplitude, Mixpanel) and built-in analytics within your email marketing platforms (Marketo, HubSpot, 

) and CRMs (HubSpot, Salesforce, Microsoft Dynamics) to maximize the value of your first-party data.

Third-Party Data: Data Collected by Others

This data is collected by organizations without a direct relationship with your audience. It often includes demographic and firmographic information (name, email, phone, company details) and online activity. Examples of third-party data providers include Acxiom, Dun & Bradstreet, and Clearbit. Third-party data is typically purchased and integrated with your existing tools.

This is first-party data shared between trusted partners. It's a more selective data exchange than third-party data.

Combining First-Party and Third-Party Data:

Both data types have strengths and weaknesses. The most effective strategy often involves combining both to get a comprehensive understanding of your audience.

Comprehensive Contact Scoring Documentation

What is Data by graph8?

Understanding First-Party and Third-Party Data

Data Is a Massive Prospect Database (>140M records). It provides accurate and validated B2B contact information for the creation of lead lists. 

Intent Data helps sales and marketing teams identify in-market buyers by analyzing billions of intent signals, based on prospects' online behavior. 

Intent Data

Show is a powerful tool for identifying and understanding website visitors, enabling more effective lead identification.

Show

Chat is an always-on AI chatbot and agent-enabled chat client that makes conversational marketing easy. 

Chat

Meetings tool offers automated meeting scheduling. It allows for routing and round-robin assignments. 

Meetings

Flow is a data ingestion engine designed to maximize data-driven decision-making by capturing every event on the website and then moving that data to any system of record.

Flow

Campaign AI is an advanced tool designed to optimize outbound sales campaigns. It uses AI to analyze data and personalize messaging at scale. 

Campaign AI

Engage is an advanced Sales Engagement Platform that automates the daily enrollment of contacts, implements intelligent lead scoring, and facilitates multi-channel outreach. 