Data

The number of Ideal Customer Profiles (ICPs) you create depends on your business needs and goals. It's best to develop ICPs based on unique characteristics that make a prospect a good fit for your business.

Start with one broad profile and then create additional profiles for each product or vertical you are targeting.

Company A sells one product to three different verticals (retail, e-commerce, wholesalers).

Company A would then have four Ideal Customer Profiles.

If you have any questions or encounter any issues, please reach out to us via email at 

Understanding First-Party and Third-Party Data

What is Data by graph8?

How Many ICPs Should I Create?

Data Is a Massive Prospect Database (>140M records). It provides accurate and validated B2B contact information for the creation of lead lists. 

Intent Data helps sales and marketing teams identify in-market buyers by analyzing billions of intent signals, based on prospects' online behavior. 

Intent Data

Show is a powerful tool for identifying and understanding website visitors, enabling more effective lead identification.

Show

Chat is an always-on AI chatbot and agent-enabled chat client that makes conversational marketing easy. 

Chat

Meetings tool offers automated meeting scheduling. It allows for routing and round-robin assignments. 

Meetings

Flow is a data ingestion engine designed to maximize data-driven decision-making by capturing every event on the website and then moving that data to any system of record.

Flow

Campaign AI is an advanced tool designed to optimize outbound sales campaigns. It uses AI to analyze data and personalize messaging at scale. 

Campaign AI

Engage is an advanced Sales Engagement Platform that automates the daily enrollment of contacts, implements intelligent lead scoring, and facilitates multi-channel outreach. 